GIESING SESSIONS
Client Needs
GIESING SESSIONS needed a recognisable identity that connected directly with music while remaining versatile enough to work across different layouts and promotional formats. The logo needed a strong standalone symbol as well as a clear wordmark that could retain its character at different scales.
Creative Process
The visual direction centres on a circular record-inspired mark, using repeated grooves and a stylised extension to create a distinctive symbol. This was paired with heavy geometric typography for GIESING and a contrasting technical treatment for SESSIONS. Multiple lockups were developed so the same identity could adapt between stacked, compact and wide compositions without losing recognition.
Final Delivery
The final identity includes a primary composition alongside stacked and horizontal logo variations. Together they create a flexible visual system that can be applied consistently across social media, event promotion, digital artwork and other branded material.